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Why 2026 World Cup is when AI becomes the interface between fans and football
Sources
1
Category
business
City AM
21 Jun, 05:00
Why 2026 World Cup is when AI becomes the interface between fans and football
The 2026 World Cup is the first AI-shaped major sports event and will change football fandom forever. Jon Williams outlines what sponsors, broadcasters and brands need to do about it. Football, like the creative advertising business I work in, thinks the biggest gains from AI are operational – speed, efficiency, and more. They’re not. AI’s [...]
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