Why Peppa Pig and the Lionesses is a partnership to bring home the bacon

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Why Peppa Pig and the Lionesses is a partnership to bring home the bacon

Peppa Pig and the Lionesses isn’t the most obvious pairing. One’s a muddy-puddle-loving pig loved by my kids and toddlers everywhere and the other is England’s women’s national football team, equally loved by my kids after their heroics in 2025. But when you take a deeper look behind the Football Association and Hasbro deal, it [...]