Wimbledon hike the price of their iconic strawberries and Pimm's AGAIN - with fans set for a shock as a glass of iconic drink rises to over £13 as tournament offers players largest-ever £64.2m prize pot

The All England Lawn Tennis Club, which hosts Wimbledon, has a long history of adjusting prices for food and beverages in response to various factors, including inflation and operational costs. This year's price increase for strawberries and Pimm's comes as the tournament continues to grow in popularity and scale, with corresponding rises in expenses and revenue. The significant increase in player prize money also reflects the tournament's ongoing efforts to remain competitive and attractive to top tennis players.

Wimbledon hike the price of their iconic strawberries and Pimm's AGAIN - with fans set for a shock as a glass of iconic drink rises to over £13 as tournament offers players largest-ever £64.2m prize pot

TAMARA PRENN AT WIMBLEDON: Wimbledon's raised prices come against the backdrop of a staggering increase in player prize money, with the tournament offering a 20 per cent increase.