Wimbledon won’t slap sponsor on new show court but eye US growth

Wimbledon won’t slap sponsor on new show court but eye US growth

Wimbledon is quintessentially British, and its branding is understated. But what’s next for the Grand Slam? Matt Hardy finds out. “I’m not sure it’s Wimbledon style to have a naming right on a court,” the tennis Grand Slam’s marketing and commercial director Usama Al-Qassab tells City AM when asked whether a new show court at [...]