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Women buy their own diamonds now, says Swarovski boss
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NEWSDECK ANALYSIS
The shift towards women purchasing their own diamonds reflects a broader change in consumer behaviour and societal attitudes, with many women increasingly prioritising independence and self-reward. Lab-grown diamonds, which are often significantly cheaper than traditional mined diamonds, have been gaining popularity in recent years due to their lower cost and perceived environmental benefits. This trend is likely to have significant implications for the jewellery industry, which has traditionally relied on men buying diamonds for women.
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FT UK
Women buy their own diamonds now, says Swarovski boss
Cheaper, lab-grown stones ‘enabling self-purchase for women’ according to chief executive of jewellery maker
13 Aug, 04:00
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