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Unilever chief on how to activate 35 brands at the Fifa World Cup
Sources
1
Category
business
City AM
30 Jun, 04:55
Unilever chief on how to activate 35 brands at the Fifa World Cup
With the World Cup a sponsor’s heaven, Matt Hardy asks Unilever how the FMCG behemoth activates 35 brands amid a need to be noticed. A number of the brand campaigns at this Fifa World Cup have been sublime, others have fallen a little flat. Activating at a tournament watched by billions across nearly 200 countries [...]
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